Dogs have always been more than just pets. They’re family members, companions and loyal friends. But as times change, so do the breeds people bring into their homes. From small lapdogs to working breeds, each decade reveals fascinating insights into what dog lovers valued most during that era. Let’s take a walk down memory lane and explore the most popular dog breeds by decade.
Why Dog Breed Popularity Changes
Dog breed popularity isn’t random—it often reflects what’s happening in culture and society at the time. Movies, TV shows and even celebrity pets can spark a surge in interest for a particular breed. Think of Lassie making Collies famous or Disney’s 101 Dalmatians creating a craze for spotted pups. Lifestyle shifts also play a huge role. As more people moved into apartments and cities, smaller, low-maintenance breeds became more appealing than large working dogs that need space. Finally, broader trends in what people value in a pet, like hypoallergenic coats, portability or family-friendly temperaments, can push certain breeds into the spotlight. All these influences combine to shape which dogs rise or fall in popularity with each passing decade.
Popular Dog Breeds by Decade

The 1910s: The Boston Terrier Era
In the early 20th century, the Boston Terrier was America’s sweetheart. Known as the “American Gentleman,” this small, tuxedo-coated dog charmed families with its affectionate personality and easy adaptability to city living.
The 1920s: The Rise of the German Shepherd
The 1920s were all about loyalty and versatility. The German Shepherd became a star thanks to strong working instincts and the influence of canine movie heroes like Rin Tin Tin. Families admired their intelligence and protective nature, making them a household favorite.
The 1930s: The Popularity of the Boston Terrier Continues
The Great Depression didn’t shake the Boston Terrier’s hold on popularity. Their manageable size and easy care made them an economical choice during tougher times.
The 1940s: The Cocker Spaniel Takes Over
As World War II ended, the Cocker Spaniel stole the show. Known for their sweet nature and big, soulful eyes, these dogs fit well into family life. They were featured in movies and ads, cementing their status as America’s dog of choice.
The 1950s: The Beagle Boom
The Beagle became a staple of suburban life in the 1950s. Compact, friendly and full of energy, they were perfect companions for families with kids. Plus, their famous nose and playful personality made them hard to resist.
The 1960s: The Poodle Craze
Nothing says 1960s chic quite like the Poodle. Known for their intelligence and fashionable looks, Poodles were adored in all sizes—standard, miniature and toy. They dominated the decade and symbolized elegance and flair.

The 1970s: The German Shepherd Returns
In the 1970s, German Shepherds once again became America’s most popular breed. Their reputation as loyal guardians and reliable service dogs resonated strongly with families looking for protection and companionship.
The 1980s: The Cocker Spaniel Revival
The 1980s brought the Cocker Spaniel back into the top spot. Their adorable, feathered ears and affectionate nature made them ideal companions for growing families, and they were once again a pop culture favorite.

The 1990s: The Labrador Retriever Era Begins
The 1990s marked the start of Labrador Retriever dominance—a reign that continues to this day. Labs became beloved for their friendly temperament, intelligence and versatility as both family pets and working dogs.
The 2000s: Labrador Love Continues
No surprise here: the Labrador Retriever continued its streak. Their adaptability, patience with kids and love for activity made them the perfect match for families across the country.
The 2010s: Labs Still Rule
The Labrador Retriever remained number one throughout the 2010s, proving just how much people value their balance of playfulness, loyalty and intelligence.
The 2020s: A Look at Today
While Labrador Retrievers are still leading the pack, other breeds like French Bulldogs and German Shepherds have surged in popularity. French Bulldogs, with their small size and charming personalities, have particularly won over city dwellers in recent years.
What This Says About Us
Looking back, dog breed trends reflect cultural shifts. From city living to suburban expansion to today’s love for adaptable, easygoing pets our favorite breeds tell a story about how we live and what we value.
FAQs About Dog Popularity
What dog has been the most popular overall?
The Labrador Retriever has been America’s most popular dog for over three decades, thanks to its friendly and adaptable nature.
Why do certain breeds become popular in specific decades?
Cultural influences, media appearances and lifestyle changes often play a role. For example, Rin Tin Tin boosted the German Shepherd’s popularity, while suburban life made Beagles a top choice in the 1950s.
Are breed popularity rankings the same worldwide?
No. Popularity often varies by country. For example, the French Bulldog is surging in the U.S., but in other parts of the world, smaller local breeds may be preferred.
How are breed popularity rankings determined?
They’re typically based on registration data from organizations like the American Kennel Club (AKC), which tracks the number of dogs officially registered each year.
Note: Breed popularity data varies across sources.